Record Details

A framework for Tourism electronic marketing in Jordan.

Journal of Innovations in Digital Marketing

View Archive Info
Field Value
Title A framework for Tourism electronic marketing in Jordan.
Creator Hasouneh, Abdulbaset
Abu Alzeat, Hasan
Subject Electronic marketing mix
tourist attitudes
tourism in Jordan
Description This study aimed to explore the impact of the electronic marketing mix on tourist attitudes towards tourism in Jordan. The paper conveyed interviews with tourists who had visited Jordan. The researcher used a set of questions to measure the attitudes of tourists towards tourism in Jordan, how the elements of e-marketing affect those attitudes. The researcher designed the interview using the method of the open-ended questions. A total of 48 tourists interviewed, their answers interpreted using the content analysis method. The results revealed that the elements of the marketing mix affect the attitudes to a large extent. The accuracy of the information, price, online payment, website, and personal preferences affect the trends of the tourists. The results revealed that the demographic variables do not represent any difference in these attitudes. The discussion presented and the recommendations introduced to decision-makers.
Publisher Luminous Insights Publisher
Date 2020-10-26
Type info:eu-repo/semantics/article
Format application/pdf
Source Journal of Innovations in Digital Marketing; Vol. 1 No. 1 (2020); 28-35
Language eng
Rights Copyright (c) 2020 Journal of Innovations in Digital Marketing

About OHS

Powered by OHS, The Open Harvester Systems is a free metadata indexing system developed by the Public Knowledge Project through its federally funded efforts to expand and improve access to research.

OHS allows you to create a searchable index of the metadata from Open Archives Initiative (OAI)-compliant archives, such as sites using Open Journal Systems (OJS) or Open Conference Systems (OCS).

Find Us

Contact Us

Sarana Ilmu Indonesia (Salnesia)