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Measuring digital transformation impact in Jordan: A proposed framework.

Journal of Innovations in Digital Marketing

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Title Measuring digital transformation impact in Jordan: A proposed framework.
Creator Adaileh, Mohammad
Alshawawreh, Ali
Subject Digital transformation
digital transformation impact
digital businesses
innovative business
Description The digital transformation vision (REACH 2025) is essential for transformation and enabling individuals, sectors, and companies in Jordan to adopt digital solutions and build a robust ground in conducting business. The government in Jordan launched the REACH2025 Vision in 2016, and it has taken many serious measures to bring sectors, companies, and individuals to virtual digital by 2025. This government's vision consisted of seven dimensions (Smart Specialization and demand-driven innovation, Public Sector Innovation, Tech Start-ups and Entrepreneurs, ICT Skills, Capacity and Talent, Enabling Business Environment, Smart digital economy infrastructure, and Governance), and 18 actions to implement over ten years. The researchers used these dimensions to build a framework to measure the impact of government progress on enabling individuals, sectors, and companies, on productivity, and encouraging investment. The researchers used a sample of 196 respondents from various disciplines to figure out attitudes and evaluate government actions. The researchers also used responses to validate the proposed theoretical framework in the components of the digital economy. The results revealed positive attitudes towards the development and implementation, and excellent in some areas, while some measures need strengthening and re-evaluation. The study recommended employing the proposed framework to measure the actual impact of the digital transformation. The study also advises leading future research towards further empirical examination to validate the framework proposed.
Publisher Luminous Insights Publisher
Date 2021-06-28
Type info:eu-repo/semantics/article
Format application/pdf
Source Journal of Innovations in Digital Marketing; Vol. 2 No. 1 (2021); 15-28
Language eng
Rights Copyright (c) 2021 Journal of Innovations in Digital Marketing

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